Advertlets and Nuffnang are 2 Malaysian blog advertising networks that launched in beta recently.

James Yeang has an interview with both of the founders, pretty good read, kudos to James.

After visiting their websites, I found some questions and ideas about the 2 networks; here is my review for both projects. (I don’t know both of the founder in person, thus no bias intended)

Company Mission

Company mission is the first thing I look for; from their about page (Advertlets and Nuffnang), I can’t find enough details to know where the companies are heading.

I mean I am not sure what future could I have as both a publisher and an advertiser with both company. What should I expect to get in the next 6 months? 1 year? 2 years?

Company Name

Advertlets can be related with advertising, but I am not sure what Nuffnang means. Advertlets also have the advantage of sorting by alphabetical order… it’s common practice that we name an A before a N (Advertlets vs Nuffnang, but rarely Nuffnang vs Advertlets).

Nuffnang does have one advantage though, I made no mistake typing in their URL; while for Advertlets, I made countless attempts before making the right one (my typos: advertlest, adverlest, adverlets, advertles etc).

Company Design

Advertlets seemed more professional, while nuffnang more funky perhaps. In my opinion, it’s about business in the end, so it’s better to have a more professional layout; I preferred Advertlets in this case.

Not sure about the users’ interface, I am not ready to register with both networks yet.

Company Contacts

Email and phone support is available on both sides. Advertlets seemed to be missing their address though… any good reasons for that?

I will send an email to both and see how’s the response time, and perhaps get them to share their view on some issues here.

From a Blogger’s Perspective

How much money am I going to make?

I think at the beginning both networks will need a bit of incondition support from some bloggers to kick-start their network. I don’t mind giving them a try even though it means less income for a while.

The question in the end is however… How much money could I make with them? What is the potential? Should I expect anything in RMx,xxx or RMxxx or RMxx or what? I know it depends on visitors and targeting etc… at least they could give a rough idea on estimated CPM perhaps.

What are the advertisers that we are expecting? Fellow bloggers? Large brands like TM or Maxis? Local stores like a pub or restaurant? Online biz or MLMs?

From an Advertiser’s Perspective

What are the formats of my ads? CPC? CPM? Text? Graphics? Videos? Polls? What are the size?

Advertlets… how am I supposed to make payment?

Nuffnang… get a credit card merchant account ASAP.

Miscellaneous

Build a support forum. You need to make communications easier between you and your bloggers/advertisers; and I believe some bloggers are eager to share their ideas as well.

Advertlets… what’s happening to the URL? It give funny signs like #@. Also, I can’t seem to find the Terms of Service (Tos)…

Nuffnang have some serious typos with their website. Also there’s inconsistency in the usage of RM and $, rather confusing actually.

————

I understand that both networks are still in beta, and I can see some progresses; but I think they need to show more urgency in making it works though. Good luck.



12 Responses to “Advertlets vs Nuffnang”

  1. Friedbeef Says:
    March 18th, 2007 at 4:09 pm

    Very excellent ideas man esp the misc section

  2. Jee Says:
    March 18th, 2007 at 9:55 pm

    Well James, I have to write something decent to match your article ain’t so :p

    Btw, got a reply from Nuffnang (from Timothy) just a couple of hours after this post. Some of the stuff have been clarified, some improvements could be done in near future. Not sure if Timothy would want to keep his info private, so I am not sharing the details here. Thanks for the prompt reply anyway.

  3. Boss Lepton Says:
    March 18th, 2007 at 11:51 pm

    Great feedback to both the advertisers. I’m sure with more opinions like these, both of them would benefit and improve greatly.

    The biggest concern now is how to take on the mainstream advertising media, i’m pretty sure most of them would be drooling to take a piece of the pie now.

  4. menghua Says:
    March 18th, 2007 at 11:56 pm

    nice brief post. James did a great post but I was too tired to read the whole interview thing.. haha.. we’ll see how both these programs will work in the future..

  5. Josh Lim Says:
    March 19th, 2007 at 3:55 am

    You might want to mention I replied too, albeit a few hours later. To my credit, its a Sunday and Streamyx is down! I’m currently on dialup :) As mentioned in the e-mail, I will be replying to some of your queries shortly.

    As I do intend to answer *all* the questions you raised here, give me some time to formulate a reply. Thanks for the mention! We appreciate the constructive criticism.

  6. Jee Says:
    March 19th, 2007 at 10:35 am

    Boss Lepton… it’s never easy to fight off competition from big guns. As mentioned, the success of these 2 company lies heavily on the support of the bloggers.

    Money is not anything though… if they could serve more relevant ads to targeted visitors, bloggers would be happy to serve the ads even if it means slightly lower income.

    Targeting is the keyword, advertisers could be happy to see their money well spent other than appealing to untargeted mass.

    Josh… yes, got your email just hours later. Thank you.

  7. Josh Lim from Advertlets.com Says:
    March 19th, 2007 at 7:43 pm

    1. Regarding the name. Yes, we have registered many typos of our domain (eg, adverlets.com) – we’re in the process of redirecting the domains. We do intend to come first, and not just alphabetically :)

    2. Thanks, glad you like the design! We appreciate it a lot.

    3. Regarding address – we might be shifting to a larger office soon, hence e-mail and phone for the time being.

    4. Blogger’s perspective – we are using a CPM model, and will be announcing it later this week. Advertisers that we are expecting are youthful, lifestyle based, and relevant to bloggers. This will include large brands, and brands of all sizes and budgets.

    You’ll be pleased to know, that bloggers can also cash out via prepaid mobile reloads (reload number sent by e-mail! no need to wait for cheque) as an alternative to cash if requested, upon reaching the minimum amount required for payment.

    As for your CPM question – the only way we can find out is if you put the Advertlets poll up on your blog, and we approach advertisers based on the demographics data. For example, 80% of KinkyBlueFairy’s visitors drink alcohol (based on the poll data, at various degrees – moderately, socially, heavily) – what kind of advertisements do you think we can match her with? :)

    Factors that will determine your earning are: Location, Traffic, & Participation Level. Of course the more readers you have, the more you can make – and the more Malaysian audience you have, the more Malaysian advertisers you can get. A blog that has a high participation level (eg, readers don’t just come for the pictures and leave – they comment, browse, etc) will also attract better advertising revenue.

    5. Advertiser Perspective – we offer sponsored polls, sponsored posts, sidebar ads and video ads. CPC model and others will be launched later. Payment is currently by cheque or cash. Credit card payment will be available in later stages.

    6. The URL bug has been fixed :) It will only appear for a second now, when the poll resizes. Just so you know, its the numbers that allow the poll to scale vertically. More features and content will be rolled out over the next few days, including the support forum.

    I hope this answers your questions. Please feel free to e-mail me at josh.lim@advertlets.com if you need any more details. Thanks for your review!

  8. Jee Says:
    March 19th, 2007 at 10:15 pm

    Thanks for the reply Josh. There are a few creative ideas on your site. Still can’t seem to find your ToS though.

    It’s not about answering my questions actually… as to be honest, the success of both companies doesn’t concern me much.

    I do wish success for both Advertlets and Nuffnang; but at the moment, still lots of improvements needed.

    Good luck to both company. Cheers.

  9. Adam Says:
    March 22nd, 2007 at 6:00 am

    Have been wondering about those two companies ever since I saw banners on a lot of Malaysian blogs.

    Thanks for the informative post.

  10. Jee Says:
    March 22nd, 2007 at 6:28 pm

    You are welcome Adam.

  11. Zul Says:
    April 24th, 2007 at 7:55 pm

    Hi Jee, as for the design, I would care less compared to what they can deliver to customers in the end. Google design was labeled ‘boring’ before, and people used to question who would want to board a plane with a name of ‘Virgin’.

    But overall very fair perspective though.

  12. Jee Says:
    April 24th, 2007 at 10:20 pm

    You are right on this Zul… design is the least concern, but it still make a difference especially on first impressions.


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