7-11 logoJuly 11, I’m going to write something about 7-eleven, the worldwide 24 hours convenience store franchise, famous for their Slurpee and.. Slurpee.

When I was a kid I had some fantasies for 7-11, slurping a Slurpee is kinda feeling like heaven.. I guess their TV commercials must be working pretty well back then.

Slurpee makerI already have not much interest in Slurpee after growing up, and btw.. we can buy a Slurpee maker for home if we want to.

Nowadays I went to 7-eleven for beer instead. Some of the 7-11 stores serve the best arieties of beer that no other pubs or places can match in terms of choices available.

I tried to find the TV ads for 7-eleven Malaysia from YouTube, fruitless.. but found a commercial from Taiwan featuring the popular stars Mike He Jun Xiang and Rainie Yang Cheng Lin instead.. quite a cute video.

[thanks to burles for the video]

I always thought that 7-11 was originated from Japan, but to my suprise it’s from Dallas, Texas instead. 7-eleven was however popularized in Japan, and 7-eleven Inc. is majorly own by the Japanese since 1991.

A few more random facts about 7-eleven..

– The convenient store concept started back in 1927
– It started using the name 7-eleven in 1946
– The name 7-eleven was adapted by then the operating hours, 7am-11pm
– 7-eleven has a network of around 30,000 stores worldwide in 2005
– 11,000 of the 30,000 stores are in Japan, another 6000 in US & Canada
– Malaysia have 605 7-eleven as of September 30, 2005

[history and random facts adapted from 7-eleven.com and sej.co.jp]

Story of Slurpee.. [from Slurpee.com]

The story of SlurpeeĀ® drinks began in Kansas 1959, Omar Knedlik’s soda machine broke at his drive-in hamburger restaurant, and he began serving icy-cold bottled soft drinks from his freezer.

Customers fell in love with the slushy drinks, sparking Knedlik to come up with the idea of creating soft-serve frozen drinks. After failed attempts to create a machine to make his icy beverages, Knedlik contacted the John E. Mitchell Company, a Dallas machinery manufacturer in 1959.

Mitchell was attracted to the idea and began working with an automobile air conditioner to create a machine that would freeze carbonated soft drinks that could be served in a sherbet-like form and would be drunk through a straw.

Although a revolution in the soft drink field, Mitchell’s frozen drinks were not a huge success with retailers.. until an encounter with a 7-Eleven manager would forever change the success of the frozen beverage.

While visiting a competitor’s store in 1965, a 7-Eleven zone manager came across one of Mitchell’s machines and thought that it had a huge potential for success. In the Fall of 1965, 7-Eleven purchased three machines to test the product in their stores and was an immediate success.

By the Spring of 1967, the machines were in almost every 7-Eleven store.

The Slurpee mark was created in May 1967 during a brainstorming session at 7-Eleven’s in-house ad agency. While drinking the product through a straw, agency director Bob Stanford commented that it made a slurping sound. The SlurpeeĀ® drink phenomenon was born.



3 Responses to “7-eleven and Slurpee”

  1. Joshy Says:
    July 12th, 2006 at 6:51 am

    haha i still remember the brain freeze ads lol….i quite like the Mr Softees also…do you like those also?

  2. Jee Says:
    July 12th, 2006 at 11:24 am

    I can’t remember the brain freeze.. I do remember their maskot though, not sure it’s Softess or whatever. Actually can’t remember most of it, but that’s just that kinda feeling that worked in those days.

  3. Anonymous Says:
    October 11th, 2006 at 7:08 am

    rainie look like a whore and mike look like a nerd. they both looked stupid and dumb in there.


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